Amplifying the impact of those
who bring color to the world!
Over eighteen years of experience and insights from audiovisual, visual storytelling and creative industry.
Over eighteen years of experience and insights from audiovisual, visual storytelling and creative industry.
The challenge was to create a personal, recognizable and striking identity for the Invesdor web service and marketing purposes. Web service needed to be professional looking and usable. Service and company brand had to reflect innovative, forward looking and strong company that offers new kinds of next generation financial services. The target was to enable becoming the number one crowdfunding service in the Nordic region. The company and the design project were started from the scratch in year 2012.
The project was executed in a lean and agile way. Together with Invesdor we designed a working minimum viable product that included only the most necessary visuals and functionalities. The service has been designed with testing group, and will be upgraded on a regular basis based on feedback from the users and the crowd. Brand and visual identity has been expanded and refined as an ongoing process following the company growth.
We were part of the Invesdor team from the moment the company was established. We have been consulting Invesdor about its brand, service design and marketing strategy issues in every step on the way. Together with Invesdor we created the web service that is easy to use, airy and clean looking. Bold and strong brand imagery and colors were created to reflect totally new kind of active player in the industry revolutionizing the old fashioned financing world.
PinkAgency and Invesdor have been designing and delivering in close co-operation solutions, which include so far logo design, web service design, usability design, exhibition stand, and marketing and crowdfunding videos. Also several other kinds of marketing materials have been delivered.
Only in about two years Invesdor has become one of the leading equity crowdfunding players in the Nordic area and has 60% of market share in Finland. It has also been ranked as one of the top crowdfunding platforms in the Europe. Currently Invesdor is further expanding its presence and activities in the Nordic area in collaboration with the PinkAgency.
Marketing video Crowdfunding campaign video Invesdor.com
Client: Invesdor Ltd.
The challenge was to create usable, crisp looking and modern web service that reflects the Avarea values. The service needed to tell a story about company full of seasoned professionals. The company wanted to give impression it knows everything about information management and information analytics. The service should also create a feeling of an interesting work place for new professionals.
PinkAgency designed overall look and feel for the web service following the existing brand guidelines. The site was designed to be crisp and airy with lots of light shades. Carefully selected Avarea purple was used for visual impact and brand identification. Also new effect color orange was introduced for making the look more warm and lively.
New illustrations were designed together with the client. They had been inspired by data that is the basic ingredient of the information management. PinkAgency also created and designed the original digital art works for an exhibition that was part of the Avarea BI-Bootcamp seminar and 5-year birthday party.
Web service was made responsive so that it adapts fluently to different screen sizes. It is easily usable in normal desktop computers, laptops, pads (iPad, Android etc.) and mobile phones.
Client:Avarea Ltd.
The challenge was to create better user experience and to make visual uplift for an outdated iPhone application. Simple but clever idea of the application is to instruct and motivate users to eat the right way without difficult calorie calculations. The application needed to work and be usable with all iPhone models with different screen sizes and resolutions. Also iPads had to be supported.
PinkAgency designed current fresh and minimalistic look and feel for the application. Application concept got new visual glues, helping icons, motivational graphics and some layout arrangements. These will help users to use the application in more fluent manner and to follow their eating habits. The application relates to the interaction models familiar from iPhone 5. The design follows flat design trend that helps the application to be more usable and made implementation work easy.
Client: Health Revolution Ltd.
The challenge was to create logo and identity for an artisan brewery. The brand and visual appearance was expected to be something special combining the concepts of universe and brewing. The indication of the industry and the meaning of the brand needed to be creatively implemented on the mark section of the logo. Brewniverse is "seriously fun" brand for educating beers, teaching high quality home brewing, and artisan beer making.
PinkAgency designed a playful mark that combines different elements from the brewing tradition and from the space travel iconography. While the design is clear it encapsulates many appealing details and hidden meanings at the same time. The mark was designed to indicate how the Brewniverse spreads the universal and tasty message of artisan beer making to surroundings. Also different logo solutions were designed to be use as coasters, crown caps patches, beer labels, teaching and presentation materials, business cards etc. In addition we also created the illustrated and detailed infographics of the beer making process for education purposes.
Client: Brewniverse
The challenge was to create general new user interface with look and feel for the existing web service and "tool". The web service was meant to enhance communication between tenants, property management companies and landlords. There were two different focus groups and several unstructured services and functionalities for them. Service was used by more than 100 property management companies and more than 200 000 end-users.
PinkAgency designed structured, visually appealing and easy to use general look and feel template for the Taloyhtio.info. The template was made possible to modify for numerous needs of the Taloyhtio.info services and property management companies. We also made some additional user experience consultancy during the project.
Client: Mobimus Ltd.
The challenge was to create basic identity for a small software technology company. The company had it's own main product that was a location-based service.
PinkAgency designed and created the fresh looking company logo that emphasized location-based service offerings. We also designed the product logo and guidelines for new product series. Printed product brochure was designed for the marketing and sales purposes.
Client: Geosaaga Ltd.
The challenge was to design an exhibition stand graphics. The same stands were expected to be used with different messages. Identity was required to have the Insiööriliitto touch but it still needed to reflect the own identity of Helsingin Insinöörit / Tietoala.
PinkAgency designed the exhibition stands according to existing colors, guidelines and elements, but created the original illustrations and typography for the spaces. The wall was also designed such way that by replacing one skin it was able to deliver different messages.
Client: Helsingin Insinöörit / Tietoalan toimihenkilöt
The challenge was to design basic elements for sales material of a new type of housing concept.
PinkAgency and the partner designed together the mark, icons, color scheme and image guidelines. Designs can be further used in the materials everywhere needed. The mark was designed to represent the craftsmanship spirit of the new kind of housing concept.
Client: Kauppiastalo
The challenge was to design a prototype for information visualisation and presentation for Microsoft. Real time information had to be presented in a visually appealing way inside Microsoft Visio application.
PinkAgency designed visually rich layouts and user interface together with the Solu Digital. The prototype was used for the development of Visio product and its uses.
Client: Solu Digital Ltd.
The challenge was to redesign and create whole new Ahlstrom web service and web presence. The target of the redesign was to support Ahlstrom vision: ?To be the first choice of fiber supply globally.
In the design the attention was paid for usability and visual look and feel. Special attention was also paid for product search and for products presentation. The company has many products and those are difficult to perceive. Separate rich media section was created to tell about the history of one of the most traditional Finnish companies. Comprehensive digital brand guidelines were created which covered all the communication guidelines, UI guidelines, visual and illustrative style and tone of voice. In the project Miikka worked as an Art Director and was responsible of the visual and user interface design and part of the concept design.
Client: Ahlstrom Ltd.
The challenge was to redesign and create first annual web report for one of the biggest companies in Finland. The company had little experience in digital communication and web design.
Design process was realized in very interactive and consultative way. Annual report was designed to be very easy to comprehend and hierarchical structure was made simple. Lots of attention was paid to visual appearance of the report and usage of the company's own photographs. Annual report site was designed so that it is easy to update with the new yearly reports and some custom visuals.
The project started with one annual report, but continued several years. Because of the success of the new style in annual report, the new identity was later introduced to the corporate web site and other applications. The corporate web site was designed to represent big organizational changes and new type of public relationships of the company. There has been lot of changes in the energy sector. Visual style was influenced by the Nordic purity and power of the nature. Photo shoots were also arranged and directed during the projects.
Comprehensive digital brand guidelines were created which covered all the incommunication guidelines, UI guidelines, visual and illustrative style and tone of voice. In the projects Miikka worked as the Senior Art Director and was responsible of the UX design including visual, user interface design and part of the concept design.
Client: Pohjolan Voima Ltd.
The challenge was to redesign and to create visually less heavy and more modern looks for Pohjois-Karjan Sähkö web service and web presence. Also web tools for electricity consumers were requested to be introduced.
The new look and feel was designed and an old PKS dominating red was used in more sophisticated way. The new lighter look was introduced. Also the company got new more "fun" and more characteristic marketing style that represented the Pohjois-Karjala people and their way of living. Company offerings were productized and presented in a new better way while the old content was structured in more logical way. Because of successful cooperation numerous consecutive projects followed with the company. For example, there has been several different Green energy campaigns that have included digital campaign design, illustrations and video ads.
In the projects Miikka worked as the Senior Art Director and was responsible of the UX design including visual, user interface design and part of the concept design.
Client: Pohjois-Karjalan Sähk? Ltd.
The challenge was to create illustrations for various clients, purposes and medias.
Illustrations have been all created for different clients and have been used in print, web sites, videos, animations and digital campaigns.
Client: Several
The challenge was to create illustrations for various clients, purposes and medias.
Illustrations have been all created for different clients and have been used in print, web sites, videos, animations and digital campaigns.
Client: Several
PinkAgency Productions
PinkAgency Productions produces creative documentary films and art productions. Documentary films are telling socially relevant and visually powerful character driven stories. The company focuses on bold perspectives, human experiences, and current social issues that challenge and inspire audiences. PinkAgency Productions combines artistic ambition with social impact, creating films that resonate with both Finnish and international viewers.
We have produced e.g. award winning The Misfit - Sopeutumaton (95 min) and Rebels with a cause - Kapinalliset (30 min) documentary films.
PinkAgency Creative
PinkAgency has long experience in visual design, videos, digital service design, marketing communication, conceptual design and digital business in general. We operate fluently between different visual mediums to get the best possible positive impact on the customer and audiences. We are most interested in projects that are ethical, promote well-being in the world, have cultural relevancy and/or has possibility to make impact on society.
clients amongst
top 70 renowned businesses in
Finland
For us, creativity is a bridge — connecting culture, art, and commerce; meaning and results. Every frame, every story, every pixel matters, because even one can change how the world feels — and works.
PinkAgency founder Miikka Poutiainen has been working for more than 20 years as a creative and visual storyteller. He has contributed to a large number of audiovisual, visual, and digital media projects.
He has gained extensive experience in the cultural and art sectors. For example, he has served for several years on the board of directors of the Documentary Guild of Finland, as well as the Association of Freelance Program Workers and Freelance Graphic Artists. At present, his main focus is producing and directing creative documentary films.
In the past Miikka has worked at established digital agencies and creative industry companies in Helsinki, Finland. Over the years, many of his clients have been major, well-known Finnish brands.
Miikka has also been involved in founding several digital media–related companies. He is, for instance, the co-founder of Invesdor.com, the leading impact crowdfunding platform in Europe. Miikka holds a Master of Arts degree from the University of Art and Design Helsinki (now part of Aalto University).
Documentary films, short films, media art, and contemporary art are his passions and always close to his heart. Aesthetics, beauty, functional design, meaningful disharmony, and breaking old patterns and barriers are his sources of inspiration — the things that keep him motivated and fulfilled.
He also enjoys traveling and improving his cottage. For Miikka, working as a creative and visual storyteller is more than just a job — it’s like breathing, a way of life. He is always happy to hear projects and meet new people, both professionally and personally. Feel free to drop a line to info()pinkagency.fi or connect with him on LinkedIn.
List of the selected
commercial clients
Contact us for more information and collaboration opportunities. We are happy to serve you in Finnish and English.
/ © 2025 PinkAgency Ltd
/ info()pinkagency.fi
/ Lielahdentie 7a A8,
/ 00200 Helsinki, Finland
/ phone +358 41 4353195
/ Business ID 2987810-8